The report has been produced for training purposes and the Intellectual Property used in this review of the marketing practices of the RTO in question is used under “Fair Dealings” under Australian law. It contains information and opinions of the author relating to a real-world marketing opportunity for analysis relating to the performance and knowledge requirements of the unit BSBMKG501 – Identify and evaluate marketing opportunities.
If you are unfamiliar with P.E.S.T. analysis on the training industry, you can read this article to get an idea of macro-environmental factors: https://bit.ly/2Xu3ix4
The assessment conditions for the unit BSBMKG501 list access to “case studies and, where possible, real situations”. It is possible, and I was able to find a very current real situation specific to the training industry to contextualize this unit into an industry all RTO trainers are part of.
