There are millions of businesses around the globe that were started by people who were essentially after one thing - freedom. For whatever reason, they decided to chance their arm and go into business for themselves.
The statistics do not tell lies. Most of them will not be in that business within a few years. There is a myriad of reasons why this occurs and too many to analyse in this short book, but the main ones are:
- Undercapitalisation - not enough money at the start,
- Lack of real research into the industry/products/services - they didn’t do their homework,
- Lack of management skill sets - they didn’t know how to run a business,
- Lack of emotional intelligence - they couldn’t get on with people.
The purpose of this book is to help you by clearing a path for those who are looking to start a new business and to clarify some issues that may be impeding current business owners. This book is not meant to be the complete how-to of business.
The purpose is to iterate a number of principles of business that will help you to cut through the seemingly complicated maze of starting and running a business.
If you align the execution of your business to these principles, you will have a better than even chance of not only surviving but being successful and creating the freedom you seek.
The 3 Secrets of Business Success is made up of business principles that are universal and some observations that come from 33 years in business.